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The Importance of a Customer Data Platform (CDP) for Targeted Marketing
With the capability to pull data from different APIs and other APIs, a CDP also allows organizations to put...
The Importance of Data Quality in a CDP
The Customer at the Heart of Everything This is why a CDP allows the integration of real-time and raw customer data, offering...
Maximizing Your Marketing Efforts with a CDP
Platform Selection: There are different kinds of CDPs that are available, so it is important to understand your use case in order...
The Importance of Data Formatting in a CDP
When a client's combined profile in your CDP includes their marketing and purchase information, you can reduce advertisements to...
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